How GOT BAG Built a Verified Plastic Trail Turning Trash into Treasure

The Challenge: Verifying Ocean Impact

GOT BAG is committed to making a positive impact, making travel products made from recycled materials like Ocean Impact Plastic, which reflects their passion for the oceans. Through their NGO partner, GOT BAG Indonesia’s Clean-Up program, they partner with local communities, and are building waste management systems. The plastic waste is turned into valuable resources, making environments cleaner and strengthening livelihoods.

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GOT BAG needed a rigorous, transparent, and auditable system to verify every kilogram of plastic collected from its source to its final processing. Sourcing from 19 informal collection networks in Indonesia required a technology solution that could operate in areas with varying literacy levels and limited connectivity. 

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The Solution: CleanHub's Track and Trace Technology, Eddy

GOT BAG uses CleanHub’s track and trace system, Eddy, to create a verified, audit-proof trail for all recovered plastic. 

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The system digitizes the entire supply chain workflow in three stages:
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1. Registration at Source (The Collector):
   
   • Local collection partners, including fishermen and community members collect waste from beaches, riverbanks, mangrove forests, and the ocean, then deliver the waste to a collection point.
   • A community leader uses the Eddy app to scan the collector’s ID, weigh the material, and log the specific type and quantity.
   • The app captures real-time data, including photos, weights, and timestamps, ensuring proof of work at the source.
     
     
2. Warehouse Processing (Mass Balance):
   
   • Upon arrival at the GOT BAG warehouse in Indonesia, the waste is registered a second time, sorted, and processed.
   • This secondary registration ensures accurate mass balance reporting for all material types - checking for double entries, bad quality data or inaccuracies.
     
     
3. Final Recovery & Public Tracking:
   
   • Once the plastic is sent to a recycling or thermal recovery partner, the partner registers the processed amounts.
   • Eddy updates the GOT BAG Plastic Tracker, providing public, verified evidence of the total quantity processed.

Eddy is designed to work in the realities of the Global South, offering a simple, visual interface and offline mode so collectors can log data without disruption, which then syncs when connected. This approach was designed from years of work in the field, creating a friction free process, designed for multiple languages and literacy levels.  

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Key Results & Impact

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The use of Eddy provides GOT BAG with:
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• Audit-Proof Verification: The entire process is TÜV SÜD-verified under the ISO 14064-3 standard, providing an auditable, transparent record that assures the plastic recovered is validated with a tamper-resistant chain of evidence.
• Enhanced Credibility: It allows GOT BAG to transparently prove its impact, registering every step of their supply chain, with all their data in one centralized place with reports and audit-ready data for recycling partners.
• Fraud Reduction: Eddy's AI Auditor performs 14+ different checks on each data entry, significantly reducing the risk of fraud and data errors inherent in manual, paper-based tracking.